Whether you're a medical office, retail store, café, or logistics company - keeping customers satisfied is the common goal behind every business. This shouldn't be limited to face-to-face interaction, but should last from the start of the customer experience all the way through to the end. One aspect that is often overlooked within most businesses is customer wait time. Customers can become uncomfortable, bored, or even stressed while waiting for an appointment, and live TV programming can help to reduce these negative feelings. Think about it: When you're spending time waiting in a reception area, isn't it much more enjoyable when there's a TV airing local news, popular shows or an exciting game? Why wouldn't you want some sort of visual communication tool keeping you informed, entertained and relaxed while you have some down time? This can be applied to all sorts of situations; restaurants, doctor's offices, waiting rooms, break room and more. People enjoy being entertained and appreciate when a business puts in the effort to do so.

So what benefits does TV provide your business with?

  1. Differentiates your business from competitors

    In this day and age, it's important to differentiate yourself from your competitors, and TV for business can definitely help you do so. Not only does it show your customers and staff that you're committed to providing them with the best possible experience, but it also proves that your company is up-to-date with technology and willing to progress with the times. It can be frustrating to be the client of a company that does not take full advantage of available technological updates. People want to know that you care about their interests and are willing to evolve to meet their technological needs. Whether it's by offering quick and easy payment methods, providing free Wi-Fi services, or keeping them up-to-date with live TV programs - a customer will always stay loyal to the business that aims to accommodate the busy lifestyle of its clients.

  2. Enhances the customer experience and encourages loyalty

    By implementing TV into your business, you can gain customer loyalty, potential referrals and enhance your customer's experience. Airing live TV can help to keep customers satisfied during their wait times. By showing content that appeals to their interests, you can keep them entertained, distracted or simply at ease while they spend time in your business environment. Providing your customers with the opportunity to relax in this setting can help to promote positive feelings that they will begin to associate with your business, in turn increasing the likelihood of them staying loyal and hopefully referring your business to others.

  3. Boosts employee morale

    TV for business not only affects the customer experience, but the staff experience as well. It's no secret that happy employees create a more productive workplace, so why not offer live TV programming in the staff lounge and lunch rooms? This will help to bring employees together, as well as boost their team spirit and promote relaxation during their shifts. It will also allow them to stay up-to-date with world news, important games and other special event programs.

Does your business currently use live TV programming for customers and employees? Join the discussion on Twitter, Facebook or Google Plus!

Have any questions? Feel free to contact us at contactus@baka.ca.